Hey there,
I'm Joe Osawaye.
If you’ve landed on my corner of the internet, chances are you share my passion for African cuisine, ultra-luxury properties in Dubai, and impeccably tailored, handcrafted garments. So I invite you to join me in exploring my world.
People call me a serial entrepreneur, but my true aspiration lies in highlighting African brilliance in everything I do - motivating the youth to seize their opportunities to the fullest, to aim higher, dream beyond their beginnings, and create something that resonates with people worldwide.
I also think I’m blessed to have come from a business family. Coming from a family deeply rooted in business, I've had the privilege of early exposure to entrepreneurship. My mother's ventures in catering for Nigerian Airlines and supplying department stores with snacks during the '70s and '80s and taught me invaluable lessons in discipline and focus.
Before I set foot in Dubai, I founded a successful managed services telecom company in Nigeria back in 2004, which continues to thrive today.
How do I manage wearing so many hats? Simple: people. I firmly believe that business is all about nurturing relationships. By providing a supportive environment where people can flourish, I empower them to be the best versions of themselves, ultimately driving success for our ventures.
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So, kick off your shoes, stay awhile, and join me on this exciting journey. Together, let's aim higher, dream bigger, and make waves in the world of business and beyond.
Dubai
An energy I resonated with
I first visited in 2005, fell in love with the place instantly and came over twice every year.
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I finally moved here for good in 2013.
If you don't know already, I run three different businesses. You can read about them on the other pages, so I won't talk about that on this page.
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Ok, so that covers the business side of things.
Curious about what I'm like outside work?
I'm all about enjoying the finer things in life and love experiences that embody luxury and abundance.
I love playing golf, keeping fit, and traveling. I’ve played golf all over the world - including Hawaii, UK, Scotland, Kenya, Uganda, Marrakesh.
To me golf is not simply hitting the ball into a hole. It’s a lot like entrepreneurship.
You need self belief, preparation, and the ability to think on your feet (literally 🙂).
Add to this the willingness to handle anything thrown your way, and you have the core from which successful entrepreneurs are made.
And staying fit?
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Can you really enjoy your wealth if you’re not in the best shape to do so?
Being fit is the real deal - it’s the secret sauce to embracing the highest level of wealth. It’s what keeps us going, chasing those dreams with all the energy we’ve got.
Now, onto my favorite part - traveling. Each stamp on my passport, from the sunny shores of Hawaii, through the historic vibes of the UK and Scotland’s legendary greens, to the lively streets of Kenya and Uganda, and the enchanting scenes of Marrakesh, has been a lesson.
These aren’t just trips; they’re my classroom, teaching me about the world, about business, and about life.
And of course …golf.